We were delighted to work with our agency client on this project. The on pack promotion was advertised on McVities biscuits, the sponsor of the popular TV programme Britain's Got Talent. The prize draw was to win your very own personalised Britain's Got Talent mug. 

The client wanted to cover as much of the mug surface while personalising each one with an individuals name. The artwork was created so that each mug showed the claimants name within the logo design "ALEXANDRA'S GOT T*LENT". The complication we had to overcome was how the artwork would appear with the different number of characters in the each name, to achieve this we had to set every mug individually to make sure they aligned correctly.

Bespoke printed window mug boxes were produced to show the personalisation in the window and these were sent out in a protective mailing box to the individual claimants. We are experienced in working on fulfilment projects and have a clear understanding of the legislation on managing personal data.