Environmentally Friendly Products
The young millennials are certainly becoming more environmentally aware and increasingly looking at brands to have similar principles. Every industry has been influenced by this trend, whether is what you eat, to the clothes we buy. Vegan foods have seen a massive increase on the supermarket shelves, since 2012 online grocer Ocado saw a 185% increase in sales with in “Vegan” food category according to Mintel’s Global Food & Drinks Trends report. Roantree have also seen the introduction to a number of clothing manufacturers specialising in organic cotton, products range from organic cotton bags, organic cotton t-shirts, organic sweatshirts, organic headwear and organic hoodies.
At a recent trade show Roantree attended, eco-friendly products certainly played a big part, products ranging from recycled shopper bags, to reusable drinkware and a lot of products made from bamboo certainly stood out. Other more popular promotional products are also featuring an eco-twist with Senator Pens launching the Nature Plus and the Super Hit Bio made from sugar cane. Castelli Notebook manufacturer have also introduced the “Appeel” notebook made from Apples, and before you ask it doesn’t smell of apples, I checked!
With careful planning this hot topic for 2019 can play an important role in your below the line marketing campaigns. Take a look at our eco section for some ideas or give us a call, we are the experts to guide you through the best options for your budget and campaigns.