NEW. Pokito - The Future of Collapsible Cups

Coffee cups are now estimated to be the second largest contributor to litter waste after plastic bottles. We use 1 billion coffee cups a year. And this number is increasing rapidly.

The idea of using a reusable cup is great. But in reality they are bulky and not an option when you are always on the...

Wireless Charging (Qi) look for the quality and compliance not just price…

We take a look Qi wireless charging and a brief guide to compliance, safety and reliable wireless charging…

Few technology products launch into our promotional market with such a buzz / focus as wireless charging has done over the last 3-4 months. Since Apple introduced wireless compatibility (Qi) to its’ latest phones in Sept 2017 the market has been buzzing with transmitters, stands, chargers, power banks, lamps and converters / sleeves.

Wireless charging has become a key gadget for many consumers making it attractive to marketers as it’s the ultimate “useful” promotional tool / gift. Research company “IHS Markit” has forecast the wireless charging market will grow by 80% this year with more than 325 million receivers and 115 million chargers (transmitters) likely to ship in 2018.

While many suppliers and factories adhere strictly to the Qi standard but sadly not all ….

When You Want to Stand Out… Think Promotional Mugs

According to independent BPMA (British Promotional Merchandise Association) promotional mugs has one of the longest lifespans in promotional marketing, and are kept for up to 3 years on people’s desk. Respondents confirmed that Promotional Mugs are the product that they are most able to re-call the brand or message from.

Promotional Mugs come in all shapes and styles. There is a mug to suit every budget and occasion. Roantree can even supply Promotional mugs by well known brands such as Villeroy & Bosch.

Top 3 Trends to Consider in your Promotional Marketing Campaigns for 2019

Environmentally Friendly Products

The young millennials are certainly becoming more environmentally aware and increasingly looking at brands to have similar principles. Every industry has been influenced by this trend, whether is what you eat, to the clothes we buy. Vegan foods have seen a massive increase on the supermarket shelves, since 2012 online grocer Ocado saw a 185% increase in sales with in “Vegan” food category according to Mintel’s Global Food & Drinks Trends report. Roantree have also seen the introduction to a number of clothing manufacturers specialising in organic cotton, products range from organic cotton bags, organic cotton t-shirts, organic sweatshirts, organic headwear and organic hoodies.

At a recent trade show Roantree attended, eco-friendly products certainly played a big part, products ranging from recycled shopper bags, to reusable drinkware and a lot of products made from bamboo certainly stood out. Other more popular promotional products are also featuring an eco-twist with Senator Pens launching the Nature Plus and the Super Hit Bio made from sugar cane. Castelli Notebook manufacturer have also introduced the “Appeel” notebook made from Apples, and before you ask it doesn’t smell of apples, I checked!

With careful planning this hot topic for 2019 can play an important role in your below the line marketing campaigns. Take a look at our eco section for some ideas or give us a call, we are the experts to guide you through the best options for your budget and campaigns.

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